Welcome
to the 21st century in Nigeria. Smartphones are almost the same cost as
Johnny Rocket’s Hamburgers. Sim cards are free. Internet services are
fairly faster than Nipost’s emails.
Information
moves quicker than Daily Times’ newspaper vendors. This change is
affecting everything. In the pre-GSM era, Nigerian Celebrities would
pray for a spot on Saturday Punch or the other weekend tabloids for
exclusive interviews or some amount of exposure. So, you were either
good enough to compete with the Sunny Okosun’s and Onyeka Onwenu’s or
you were frightening enough to hit the pages almost everyday as a Shina
Rambo or you were controversial enough to share spots with Regina Askia
on these newspapers.
There was no internet. The masses kept abreast with entertainment news only a week after the papers had been discarded.
In
this age, everyone has a Blackberry. Everyone has a blog. There are
over 5000 entertainment blogs in Nigeria. Everyone wants to break the
news but only a few get exclusive content so everyone copy-pastes
whether it is true or a lie. In this era, everyone is a celebrity.
If
you hit the red carpet of events, and a hundred blogs can post your
pictures, same pictures and repeat that procedure 4 times in a month,
you are a celeb. You can make statements. Fashion statements. You can go
to Twitter and start a Tweet war. Dahz all.
The
problem with overexposure is that your news does not become news
eventually and people go like “oh Tonto.. Now what? Unto the next abeg”.
Who are the 8 celebrities in Nigeria who get more press, media
attention than they need for their health. In no particular order, Segun
Adekoye lists them below... Tonto Dikeh
Tonto
Dikeh understands that Nigerian bloggers want news as they are unable
to create for themselves, so she gives it to them. She always wants to
be in the news. Tonto wants to be seen on TV. She wants to be heard on
radio, so she ventured into singing. She wants to be seen on Twitter so
she starts Twitter wars and goes controversial. She likes the media
attention. She’s making money from it. This is one celeb that
overexposure works for and she knows how to handle it.
Mercy Aigbe. Dencia
Mercy Aigbe. Dencia
Toke Makinwa
Toke Makinwa, a lady fair and fine.
Toke is always on the news. On the red carpets. On her vlog which is
becoming more widely accepted. On-air. Toke is practically in your ears,
in your face… in your mouth. I believe she enjoys the media attention.
Annie Idibia
Annie has always been on the eye of
bloggers, but ever since her traditional marriage to Tuface Idibia,
she’s been kept even under more scrutiny by the press. Annie Idibia’s
outfit to this… Annie Idibia’s outfit to that… Annie Idibia’s wedding
dress… Annie Idibia’s wedding invitation. Annie should expect more
though. Her overexposure is just about to start. She should check it.
Davido
Davido is always hitting the headlines.
Either for a questionable pose with a fan in nocturnal circumstances or
something else. When he parted ways with his manager, he was the topic
for a while. Twitter dissing, singing or photography, Davido should calm
down.
Tee Billz
Jim Iyke
Even before he started his Jim Iyke
Unscripted reality TV show, he had always been in one form or the other
on the news. From occasional bouts with blogger Linda Ikeji to
controversial fashion statements he makes such as the one he wore to
AMVCA, Jim Iyke should be one of those topping the list.
No comments:
Post a Comment