When
grassroots-to-limelight Yoruba rapper, Dagrin, died in a road crash in
2010, the lamentation that greeted his passage had hardly died down when
some other up-and-coming singers started scheming to fill the vacuum
created. As is done when star artistes pass on, they wanted to take
advantage of the gap, with some of them not minding becoming new Dagrin.
But as it normally happens in such a circumstance, all of them failed to realise their dreams. The lesson they failed to learn is that, no artiste can really replace another one. That is why no one has been able to replace a Fela, Tupac or Sikiru Ayinde Barrister in the real sense of it. People may try to be opportunistic but it will be extremely difficult to convince listeners or the audience that the dead man has resurrected.
Instead
of aping the fallen hero, perhaps the best thing to do is to hone one’s
talent and work hard at one’s style, especially if it is close to that
of the deceased. If it is done well, the market will have no other
option than to look in one’s direction. This seems to be how
rave-of-the-moment and weird Yoruba rapper, Olamide has proved wiser
than his peers who were trying to ape Dagrin.
Also
called Young Erikina, the artiste has demonstrated much versatility in
his songs, Eni Duro and Bend down Low, to the extent that he has broken
into the league of the big players. While it has been rumoured that a
major telecoms player has struck a N25m deal with him, D’Banj’s new
strategic romance with Olamide made him (Olamide) the subject on the
lips of many followers of the sector. Apart from featuring him in a
song, there are reports that the younger act has been signed onto
D’Banj’s label, a move that, many believe, is going to be mutually
rewarding.
Such
a move would naturally make some guys remember D’Banj’s epic divorce
with Don Jazzy, and either sees the romance with the younger act either
as a survivalist ploy or a strategic one. But the fact is it is a good
story for Olamide and a sign that he is doing well and may just be one
of the artistes to dictate the space in the next few years.
Although
there has not been any official confirmation, D’banj’s younger brother,
Kay Switch, welcomed Olamide to the family on Twitter on Wednesday.
Tweeting via his handle, @kayswitch, Kay Switch stated, “Welcome to the
family, Baddo.” Baddo is Olamide’s nick name. The music star is
currently in Atlanta with D’banj for a music performance
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